No. 976
December 12, 2018
 

About The Autoextremist

@PeterMDeLorenzo

Author, commentator, influencer. The Consigliere. Minister of the High-Octane Truth. Editor-in-Chief of .

Peter DeLorenzo has been in and around the sport of racing since the age of ten. After a 22-year career in automotive marketing and advertising, where he worked on national campaigns as well as creating many motorsports campaigns for various clients, DeLorenzo established Autoextremist.com on June 1, 1999. Over the years DeLorenzo's commentaries on racing and the business of motorsports have resonated throughout the industry. Because of the burgeoning influence of those commentaries, DeLorenzo has directly consulted automotive clients on the fundamental direction and content of their motorsports programs. DeLorenzo is considered to be one of the most influential voices commenting on the sport today.

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Fumes


Tuesday
Nov272018

RIDE SWAPS? HOW ABOUT RIDE ADDS?

By Peter M. DeLorenzo

Detroit. I've always been amazed at how inept the brain trust in F1 is. They're good at lining their pockets and perpetuating "the circus" for their own edification, but they're absolutely worthless when it comes to promoting opportunities that they leave on the table. Case in point? The recent ride swap between Fernando Alonso and Jimmie Johnson, with Alonso trying out one of Johnson's stock cars and Johnson having a crack at a four-year-old McLaren F1 car was nice and everything, but what's the point, exactly?

So Alonso gets to keep his "brand" in the forefront of racing news and Johnson has the opportunity to experience an F1 car. It's all good, except it could be much better. My suggestion? Have the top five teams on the F1 grid bring an additional car to the United States Grand Prix at Circuit of The Americas, in Austin, Texas. Imagine if Johnson, Kyle Busch, Scott Dixon, Will Power and Ricky Taylor (this is just a sample list of drivers for now) got the opportunity to actually compete in F1 cars in front of a home crowd. The promotional bonanza would be huge, and the interest from around the motorsports world would be genuine.

I realize that this goes completely against the grain of the F1 executives' mindset, which states that only two cars are eligible from each team in their convoluted, sterile, regimented way of doing things, but imagine the excitement if the top racing drivers competing in America's top racing series got to compete in current F1 cars.

I would definitely watch.

And that's the High-Octane Truth for this week.



SCCA Trans-Am at Road America in Elkhart Lake, Wisconsin, July 19, 1970. Swede Savage (No. 42 All American Racers Plymouth Barracuda) gets into the back of Sam Posey (No. 77 Autodynamics Dodge Challenger) under braking for Turn 5. Mark Donohue (No. 6 Penske Racing Sunoco Javelin) won that day, Savage was second and Posey finished third.