Issue 1346
May 27, 2026
 

About The Autoextremist

Peter M. DeLorenzo has been immersed in all things automotive since childhood. Privileged to be an up-close-and-personal witness to the glory days of the U.S. auto industry, DeLorenzo combines that historical legacy with his own 22-year career in automotive marketing and advertising to bring unmatched industry perspectives to the Internet with Autoextremist.com, which was founded on June 1, 1999. DeLorenzo is known for his incendiary commentaries and laser-accurate analysis of the automobile business, automotive design, as well as racing and the business of motorsports. DeLorenzo is considered to be one of the most influential voices commenting on the business today and is regularly engaged by car companies, ad agencies, PR firms and motorsport entities for his advice and counsel.

DeLorenzo is also the author of Witch Hunt and The United States of Toyota. Both are available on Amazon.  

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The Autoextremist - Rants


Sunday
May242026

HELL FREEZES OVER. AND THE FERRARI DREAM DIES.

Editor's Note: This week at AE, we feature a rare Rant double edition, with the breaking news this Memorial Day of Ferrari's first EV. Peter blasts Ferrari over this truly unbelievable development. This story is then followed by our original Rant of the week - A Shred of Light in the Gathering Darkness - in which Peter doubles down on his bleak predictions for our automotive future but insists there's a sliver of hope that "car culture" as we know it will endure. In On The Table, the new Mercedes-AMG GT 4-Door Coupe is unveiled, promising "Revolutionary performance. Maximum intensity," according to Mercedes-Benz PR minions. And the bold Audi Concept C has garnered a number of awards. And we take another look at the delicious 2027 BMW M3 CS Handschalter, a special, limited-edition model marking the close of the M3’s sixth generation. Our video features a memorable conversation with Jim Hall on the American Inventors Interview Series. Our AE Song of the Week is "Stacy's Mom" by Fountains of Wayne. In Fumes, Peter presents the next chapter of his series, "The Great Races," as we take a look back at the star-studded 200-mile Los Angeles Times Grand Prix for Sports Cars at Riverside International Raceway in 1964. And in The Line, we have full results from the 110th running of the INDY 500 at the Indianapolis Motor Speedway and the F1 Canadian Grand Prix from Montreal. We're on it! -WG

 

 

By Peter M. DeLorenzo

Detroit. We all knew this was coming. Ferrari's first EV - called the Luce (Italian for light if you hadn't already figured that out) has finally made its official debut in Europe. “We took the deliberate decision to lead what comes next,” Ferrari Executive Chairman John Elkann said at the Luce’s May 25 unveiling in Rome, according to Automotive News Europe. The date and place of the Luce’s unveiling were chosen deliberately, apparently, in order to commemorate Ferrari’s first race victory, which was on May 25, 1947, with the 125S (a 1.5-liter, V-12 powered barchetta) on the Caracalla road course in the outskirts of Rome. Not that this new vehicle has even a whiff of relevance to the brand's historical legacy.

While other exotic manufacturers, like Lamborghini, have shelved their plans to offer EVs, Ferrari has gone ahead with their plans. And I really wish they hadn't, because after releasing a series of spectacular cars in the last half-decade, this "thing" is a flat-out abomination and has no connection to any Ferrari built before. Oh, I get it, I really do. Ferrari operatives are trying to project the brand into The Future by breaking barriers, stomping on traditions, ignoring legacies. And in order to do that, they've ignored every aspect of its design heritage that they have deemed worthy of forgetting about.

In order to reach whatever design plateau it was allegedly trying to achieve, Ferrari operatives selected Jony Ive from LoveFrom, the design collective founded by Ive (the former Apple design chief and the mind behind the iPhone) and "acclaimed" (my quotes) designer Marc Newson. (For the record, Newson is the most overrated designer extant, but that's another column.) What this tedious duo has wrought with the Luce is such a stunning display of arrogance and tone-deafness that it almost defies comprehension. 

And this is when we pause to go over the standard bon mots that are sure to be lobbed from Ive and Newson, as in, "some people just can't cope with change" or the other favorite phrase aimed at civilians by designers, "you're just not qualified to understand the concept of design reach."

Right.

I'll tell, you what I am qualified to understand, however, how in the hell can a company like Ferrari talk themselves into letting a couple of glorified package designers loose to come up with this? Which, for all intents and purposes would make a perfectly presentable design for the next-gen Kia K5? And Elkann's quote personifies an arrogant CEO who is completely out of touch with reality. The "deliberate decision to lead what comes next"? As if.

The only place this design abomination will lead Ferrari is straight to Hell. Which has now officially frozen over, as The Last Great Car Company worth a shit has sold its soul to a Devil that is scratching his head, flabbergasted at the gross incompetence.

There's more of course, like this quote from Ferrari Chief Marketing and Product Officer Enrico Galliera: “The beauty of the electric powertrain is that without the gearbox in the rear we were able to add a fifth passenger.” No shit. Fucking amazing.

Oh, and in case you're wondering, the Luce has 1,050HP with 990 newton meters of torque; 0-62 mph in 2.5 seconds; a top speed of 193 mph; an expected range of 329 miles (subject to, "yeah, we'll see"; and a curb weight of 4,982 pounds. And, if you're hell-bent on being The Biggest Tool in the Shed to get your hands on one, you can expect to shell out at least $650,000 for the "privilege." 

Automotive legacies are achieved over time. It takes decades to solidify a brand's image. Even some of the best (like Porsche) have lost their way and damaged their legacies and reputation because of stupid mistakes. Ferrari was supposed to be above all of that, an impeccable automotive touchstone immune to stupidity and hubris. And make no mistake, the Luce is a monumental blunder, a capitulation by a brand to the siren's call of mediocrity, and the Ultimate Answer to the Question that No One in His or Her Right Mind Was Even Thinking About Asking.

What a disaster.

And that's the High-Octane Truth on this Memorial Day.

(Ferrari images)

 

A SHRED OF LIGHT IN THE GATHERING DARKNESS.

By Peter M. DeLorenzo

Detroit. Last week’s column seemed to strike a nerve with our AE faithful, as the idea of a government controlled, AI-driven, National Bureau of Electronic Movement (NBEM), a clearinghouse of sorts designed to monitor the burgeoning transportation needs of the collective “us” for our own good (of course), was roundly condemned by our enthusiast readers in no uncertain terms.

The incessant buzz emanating from one certain Unctuous Prick auto company executive in particular, aided and abetted by lemming-like regurgitations from more than a few misguided members of the media, along with every 30-second blurb that passes for news these days, is painting a picture that ride sharing with electrified autonomous robo-cars will be The Future of Mobility.

Soon, auto company profits – at least the auto companies that were smart enough to buy in to the notion (and lawyer-up with the key tech companies holding the intellectual property that will help get it done) – will be exploding, as our cities become hotbeds for autonomous electric vehicles. Predictions are running wild that the automobile industry and our automobile culture as we’ve come to know it will be upended in favor of a Utopian future where the hoary notion of actually owning a vehicle will give way to a sublime, hassle-free lifestyle enhanced by the act of summoning zombie cars to go to the store, to do errands, to get you to a restaurant, etc.

It will go something like this: You will pay a monthly fee like you do with your cell phone to link up with a transportation company of your choice. This will allow you access to the cornucopia of delights of a car-owning-free society like no bills for insurance, gas, maintenance, upkeep, etc., etc., etc. The sky will be bluer and the grass will be greener, and nary a discouraging word or unpleasant encounter will be found. As if.

And to make things even better – at least from one auto company’s perspective – this will allow these car purveyors to take on a sheen of hipness unlike at any time in their history, while lapping up tremendous profits approaching 20 percent (according to the most optimistic of estimates), because the mileage will pile up on these vehicles at a prodigious rate and they will have to be replaced at an equally furious pace.

(It should be pointed out at this juncture that this mobility Nirvana will only be available in a handful of the major cities at first, at least the ones that really, really want to do away with the hassles of owning a car en masse. As for the rest of us, you know, the people who actually have to get somewhere and do mundane tasks like go over to the next county for work, we will be left behind for the most part and become known as The Expendables.)

The Future of Mobility, according to those who are all-in with this brazen concept, will be a boon to our aging population as the geezer-behind-the-wheel factor will be eliminated, traffic accidents will become a thing of the past, and we’ll become a nation of Shiny Happy Riders as the concept of actually driving becomes part of the dismal past that the futurists would all like us to forget.

It also means – allegedly – that the idea of public transportation, and the use of buses and trains will become greatly diminished as well, as there will be no need for those antiquated solutions because we’ll all be whizzing around in autonomous electric cars with our personal destinations and habits locked in to the system in perpetuity.

This last notion has been made especially ironic – or moronic, as the case may be – around these parts several years ago when the regional transportation brainiacs here in southeast Michigan actually approved a 3.3-mile – count ‘em – light rail system in the city of Detroit for upwards of $150 million that has done little for anybody except allow for drunk-riding between various hot spots in the resurrected parts of the city. (I say early because the system stops at 12:00 a.m.) The expenditure for this system – it was eventually supposed to be built-out another five miles – was eventually supposed to top $500 million. Thankfully, that is nevergonnahappendotcom. Remember, this is a city that has such an embarrassing, crumbling infrastructure that it’s nothing short of criminal. To call it The Streetcar That Leaves A Lot To Be Desired is the understatement of this or any other year. But I digress.

The Motor City, as it was once quaintly known, will become The Autonomy City if certain industry overlords have their way. They’re not only betting on this AI-driven mobility taking shape, they’re hell bent on leading the charge, because the idea of playing second fiddle to St. Elon and Silicon Valley, when it comes to the future of mobility, is abhorrent and unacceptable to the auto companies and their suppliers, which is perfectly understandable.

But this presents an interesting dichotomy. On the one hand, the race to electric cars was put on hold by the current administration in Washington, while Silicon Valley operatives are positioning EVs with full autonomy as the new Golden Ticket, and they all want a piece of it. This – allegedly – will define the new transportation industry and The Future of Mobility. It just doesn’t get any bigger than that for industry futurists, I can assure you. On the other hand, there will still be hordes of people in this vast country of ours stuck in The Real (Old) World who will be left out of this New Enlightenment phase of personal mobility, and The New Mobility companies (formerly known as “the automakers”) will still have to make, sell and service “old school” vehicles that people need and rely on.

It's no secret that the battle for the Future of Mobility is going to be a painful one. It’s not just the problems associated with the technology that are sure to come to light; it’s the fundamental phasing out of the idea of freedom that originally came with personal mobility that will become an issue.

This country was fueled by the freedom to roam, an enduring wanderlust that drove us to see, and do, and to be. And we explored and settled its vastness with a relentlessness that knew no bounds. This individual freedom of mobility was part and parcel of the American spirit, and it is part of what made this country great. And now? We’re transitioning to a new dimension of mobility – thanks to a misguided few – that will leave many out in the cold, and on many levels too.

The futurists are building on, remarkably enough, the pathetic concept of “over sharing” – the one that has paralyzed this country to the point that it has turned into a national nightmare fueled by the relentless din of social media – turning it into the defining platform for the future of our mobility. The individual in this scenario, as you might guess, will be marginalized, and for those who grew up with the concept of mobility being a form of individual expression, well, the sooner we shuffle off of this mortal coil, the better, because The Future of Mobility – as it’s being defined for us – will put a premium on nameless and faceless disengagement.

And the auto industry as we once knew it will be marginalized too. What once was considered to be the lower end of the market – the mundane, bottom-feeder “commodity” cars – will make up the vast majority of the transportation “devices” at our disposal. Yes, traditional brands will still exist at a premium – imagine an autonomous vehicle in a Mercedes or Porsche wrapper, for instance – so as to extract higher monthly fees, but that will be the extent of it. And remember, you might be willing to pay for that luxury wrapper, but you will still be “locked-in” to a system that will have zero tolerance for deviation.

What does this mean for the True Believers, or the vibrant network of hot rod builders and gifted craftsmen and craftswomen who dot the landscape across the country, you might be wondering? I believe that they will in fact thrive in the gathering darkness of autonomy.

As long as there are people willing to seek out that last measure of individual expression and freedom of mobility on their own terms, there will be a shred of the American automobile culture, as we once knew it, left to not only survive, but thrive. And the gathering darkness of autonomy will be held at bay for a couple of decades, hopefully.

But let’s just hope that these mobility futurists don’t get a hold of a copy of Soylent Green anytime soon. That would be a giant bowl of Not Good.

And that’s the High-Octane Truth for this week.