No. 857
July 27, 2016

About The Autoextremist


Author, commentator, influencer. The Consigliere. Minister of the High-Octane Truth. Editor-in-Chief of .

Peter De Lorenzo has been in and around the sport of racing since the age of ten. After a 22-year career in automotive marketing and advertising, where he worked on national campaigns as well as creating many motorsports campaigns for various clients, De Lorenzo established on June 1, 1999. Over the years De Lorenzo's commentaries on racing and the business of motorsports have resonated throughout the industry. Because of the burgeoning influence of those commentaries, De Lorenzo has directly consulted automotive clients on the fundamental direction and content of their motorsports programs. De Lorenzo is considered to be one of the most influential voices commenting on the sport today.

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By Peter M. De Lorenzo

Detroit. I've written so many columns about the highly questionable judgment - or lack thereof - displayed by the powers that be at NASCAR over the last seventeen years of producing this web weekly that it grew old a long time ago. I have reserved particular ire for the lethal joke called "restrictor-plate racing" - the motorized form of Russian Roulette that plays out four times a year at two tracks - Daytona and Talladega. Except that it isn't racing at all. No, it's rampant stupidity of the highest order, a recipe for carnage that courts disaster lap after lap.

The racers hate it. The team owners hate it. And the real fans hate it. And yes, there is a particular strain of vermin out there who call themselves "fans" who think it's highly entertaining and who believe that the drivers should just shut up and drive, but they are irrelevant to this discussion. Why? Because they view the whole display like a video game, where mayhem ensues and there are no real consequences for anyone. Except that there are and there will be. It's just inevitable.

NASCAR - and its drivers - dodged bullets yet again after the disgusting display at Talladega on Sunday (I refuse to call it a "race"). It could have easily been very different. Can you imagine what the tumult would be like today, given the absolutely insane din of the 24 hours-a-day social media circus we live in if a driver, or several drivers, lost their lives on Sunday? Can you imagine what would it be like today if a car had flown up into the stands and mowed down a hundred people on Sunday? The disaster at the 1955 24 Hours of Le Mans, where 83 people were killed and more than a hundred were injured, almost killed the sport for good. Can you imagine the outrage that would be overwhelming the sport today if that had happened at Talladega on Sunday?

Yet everyone involved - NASCAR, the drivers, team owners and the manufacturers - shrug and mutter to themselves and move on to the next race. The drivers shrug because they're powerless to do anything about it, or at least they think they are. The team owners fume because they're on the hook for millions of dollars. The manufacturers think they're somehow immune to the consequences, which is strange because, believe me, if a car went into the stands and there were multiple fatalities every media outlet in the world would be sure to mention the car brand. And NASCAR? Well, inaction is their specialty. And the most you can expect out of France & Co. is a reaction to circumstances, unless it's embracing another new marketing gimmick or genius plan to fleece sponsors.

Do I need to remind you that NASCAR adopted wholesale changes to its tracks and its cars only after Dale Earnhardt - one of its most iconic and beloved drivers - was killed at Daytona back in 2001? Probably not. The sad reality is that with the extra safety measures taken since that dark day at Daytona, people have become lulled into thinking something along the lines of, "Oh, it's all figured out, the drivers always walk away."

Except that one day they won't. And it will have been so damn pointless and unnecessary.

As I've said repeatedly, I have the utmost respect for the drivers and the crews in NASCAR. Ask anyone who really knows the racing business and they'll tell you that some of the finest talent in the motorsports world works in the NASCAR garage. NASCAR needs to tap into that talent and figure this "racing on the big tracks" thing once and for all, because it is simply out of excuses.

And if NASCAR fails to do so, and fails to fix what's going on at Talladega and Daytona, it will be courting a disaster the likes of which would alter the future of racing forever.

And that's the High-Octane Truth for this week.

Editor's Note: Ford has just released “The Cutting Edge” - the second of five chapters in “The Return,” which is a long-form documentary that follows the development of both the street car and race car versions of the Ford GT from the decision to build the cars to the return to the 24 Hours of Le Mans. Watch chapter one, "The Decision," here. (FYI: The Autoextremist makes a cameo appearance in chapter one.) -WG

Editor's Note: Many of you have seen Peter's references over the years to the Hydrogen Electric Racing Federation (HERF), which he launched in 2007. For those of you who weren't following AE at the time, you can read two of HERF's press releases here and here. And for even more details (including a link to Peter's announcement speech), check out the HERF entry on Wikipedia here. -WG


Publisher's Note: As part of our continuing series celebrating the "Glory Days" of racing, we're proud to present another noteworthy image from the Ford Racing Archives. - PMD

(Photo courtesy of the Ford Racing Archives)
Indianapolis, Indiana, May 31, 1965. Dan Gurney talks to Carroll Shelby before that year's Indianapolis 500. Gurney qualified third in his No. 17 Yamaha Lotus-Ford with a four-lap average speed of 158.898 mph, but he finished 26th when a timing gear failed. Jim Clark (No. 82 Team Lotus Lotus-Ford) absolutely dominated the race, leading 189 of the 200 laps on his way to the win. Parnelli Jones (No. 98 J.C. Agajanian Hurst Lotus-Ford) was second and Mario Andretti (No. 12 Al Dean/Dean Van Lines Hawk-Ford) finished third.

Publisher's Note: Like these Ford racing photos? Check out Be forewarned, however, because you won't be able to go there and not order something. - PMD