No. 964
September 19, 2018

About The Autoextremist


Author, commentator, influencer. The Consigliere. Minister of the High-Octane Truth. Editor-in-Chief of .

Peter DeLorenzo has been in and around the sport of racing since the age of ten. After a 22-year career in automotive marketing and advertising, where he worked on national campaigns as well as creating many motorsports campaigns for various clients, DeLorenzo established on June 1, 1999. Over the years DeLorenzo's commentaries on racing and the business of motorsports have resonated throughout the industry. Because of the burgeoning influence of those commentaries, DeLorenzo has directly consulted automotive clients on the fundamental direction and content of their motorsports programs. DeLorenzo is considered to be one of the most influential voices commenting on the sport today.

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October 21, 2009

Against all odds.

By Peter M. De Lorenzo

(Posted 10/20, 3:30pm) Detroit.
As improbable as it was, it was great to see Jenson Button and his Brawn Grand Prix team bring home their first World Championships - for drivers and constructors - at Sunday's Brazilian Grand Prix at Interlagos. It was the first time a rookie Grand Prix team had ever been able to record such an incredible achievement, redefining the very definition of what a "fairytale" season looks like in motor racing. And all this from a 29-year-old British driver who had won just one F1 race in the previous eight seasons (Hungary in 2006), but who reeled off six wins in the first seven races of this season.

Oh, it got difficult after that, but the team that was created at the very last hour from the wreckage of Honda's F1 program last December and then powered by an eleventh hour engine deal with Mercedes-Benz triumphed literally against all odds. And in this day and age of jaded, corporate sponsor-driven spec racing it was simply magnificent to see.

“It’s still got to sink in,” team principal Ross Brawn told the BBC after the checkered flag fell in Sao Paulo. “It will take a while (to sink in). It’s special - very special.”


The newly-minted World Champion returned home Tuesday telling the media that he wants to stay with the Brawn Formula One team next season. “I’m not really striving to be looking for a new team that can pay me a big amount of money. That’s not what I’m about,” Button said. “I just want to go and win races again. I want to be with Brawn. We just haven’t discussed it yet.” Button then disclosed that he plans to discuss a new deal in the next few days.

Congratulations to Jenson Button, Ross Brawn and the entire Brawn Grand Prix team. It may not be worthy of an Al Michaels-type "Do you believe in miracles?" play-by-play call, but it was sensational nonetheless.

Well done!




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