Issue 1340
April 15, 2026
 

About The Autoextremist

Peter M. DeLorenzo has been immersed in all things automotive since childhood. Privileged to be an up-close-and-personal witness to the glory days of the U.S. auto industry, DeLorenzo combines that historical legacy with his own 22-year career in automotive marketing and advertising to bring unmatched industry perspectives to the Internet with Autoextremist.com, which was founded on June 1, 1999. DeLorenzo is known for his incendiary commentaries and laser-accurate analysis of the automobile business, automotive design, as well as racing and the business of motorsports. DeLorenzo is considered to be one of the most influential voices commenting on the business today and is regularly engaged by car companies, ad agencies, PR firms and motorsport entities for his advice and counsel.

DeLorenzo's most recent book - and his first work of fiction - is The Knowing One. He is also the author of Witch Hunt and The United States of Toyota. All are available on Amazon.  

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The Autoextremist - Rants


Sunday
Apr122026

SAME AS IT EVER WAS.

Editor's Note: This week, Peter invokes the genius of David Byrne to reflect upon the automotive Twilight Zone in which we seem to be trapped. In On The Table, GM gives you an opportunity to be completely different. And we take another look at the Hyundai Boulder Concept. Plus, we have an update on Peter's book. Our video of the week is "The Outlaw That Nearly Destroyed NASCAR," which presents (one of) the remarkable stories about Curtis Turner. Our AE Song of the Week is "Once In A Lifetime" by Talking Heads. In Fumes, Peter presents the next chapter of his series, "The Great Races" covering the pivotal 1970 Trans-Am Series. And in The Line, we kept previous reports up, as the racing world continues on its break. Onward! -WG

 

By Peter M. De Lorenzo

Detroit. Last week’s column generated a lot of hand-wringing from the AE faithful out there. Some seriously questioned my identity as The Autoextremist because I had the temerity to actually be driving a small crossover for my daily driver. As if. I have access to any number of hot machines, but in dealing with the urban slog, especially with the mean streets of Detroit and its environs, I choose to not stress myself out trying to keep a hot car intact running the day-in, day-out errands that life requires. So there. And please, get over it. I'm still the same guy who has been saying things that other journalists won't say or can't say, and I've been calling 'em as I see 'em for going on 27 years now. This just in: I'm still here and I'm still standing. And that isn't going to change anytime soon. And, as long as we’re living in this automotive Twilight Zone between the end of the ICE era and the dawn of the BEV era, and dealing with the daily uncertainty that's roiling this industry, things are going to continue to be more than a little unsettled, to put it mildly. Or boring. Or both. But, and this is no real surprise, in spite of all that, it seems like the entire industry is lost in that traditional mindset of "It won't be long now!" Translation? Give us another year and we'll be smokin'. In the meantime, have another SUV and you'll be fine. Or something like that, because this industry is officially out of ideas. With that in mind then, I have a few questions for you (as inspired by one of my heroes, David Byrne)...

Go ahead and ask yourself
What am I doing?
Go ahead and ask yourself
And what is it for?
Go ahead and ask yourself
Am I going where I want to go?
Go ahead and ask yourself
Or am I just running in place?
 
Go ahead and ask yourself
Is this as good as it gets?
Go ahead and ask yourself
Or am I missing something?
Go ahead and ask yourself
Is this the life I signed up for?
Go ahead and ask yourself
Or am I going through the motions?
 
Go ahead and ask yourself
Am I spending my time asking why?
Go ahead and ask yourself
Or am I living for why not?
Go ahead and ask yourself
Do I have it finally figured out?
Go ahead and ask yourself
Or am I closer to where I started?
 
Go ahead and ask yourself
Have I stopped learning?
Go ahead and ask yourself
Or am I better than yesterday?
Go ahead and ask yourself
Are my regrets stifling my soul?
Go ahead and ask yourself
Or is my past fueling me forward?
 
You may ask yourself
Am I still writing chapters?
You may ask yourself
Or is it time for my next act?
You may ask yourself
Is this all there is?
You may ask yourself
Or am I good right here?
 
You may ask yourself
Is it time to run?
You may ask yourself
Or can I run but not hide?
You may ask yourself
Is this the best me?
You may ask yourself
Or a pathetic facsimile?
 
You may ask yourself
Am I ready for The Future?
You may ask yourself
Or am I mired in the way it used to be?
You may ask yourself
Will it really be all that new?
Or will it be the same as it ever was?

I’ll leave it to The Man himself, Mr. Byrne, to close things out:

You may ask yourself
What is that beautiful house?
You may ask yourself
Where does that highway go to?
And you may ask yourself
Am I right? Am I wrong?
And you may say yourself
"My God! What have I done?"


And that’s the High-Octane Truth for this week. 

Editor’s Note: Read more about David Byrne’s “Once In A Lifetime” in this week’s "On The Table." -WG

 


Editor's Note: Click on "Next 1 Entries" at the bottom of this page to see previous issues. - WG