(Audi images)
115 days before its first race in Formula 1, Audi previewed the company’s entry at its Brand Experience Center in Munich last Wednesday. “By entering the pinnacle of motorsport, Audi is making a clear, ambitious statement,” says Audi CEO Gernot Döllner. “It is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the change towards a leaner, faster and more innovative Audi.” According to Döllner, Audi is entering the racing series with an ambitious yet realistic roadmap: “We are not entering Formula 1 just to be there. We want to win. At the same time, we know that you don’t become a top team in Formula 1 overnight. It takes time, perseverance and tireless questioning of the status quo. By 2030, we want to fight for the World Championship title.”
The Audi R26 Concept provides a preview of the color scheme and design of the brand’s first Formula 1 race car, which will be unveiled in January. This visual identity is based on Audi's recently introduced design philosophy and its four design principles: clear, technical, intelligent and emotional. “We are implementing a unifying design language that draws together every aspect of our organization,” says Audi Chief Creative Officer Massimo Frascella. “This makes the Formula 1 project a pioneer for the new brand identity, which will be rolled out in the future both for the F1 team and Audi as a whole.”
The R26 Concept is one of the first expressions of the brand’s new visual identity. Minimalist graphic surfaces, defined by precise geometric cuts, integrate seamlessly with the racing car’s geometry. The color palette features titanium, carbon black and the newly introduced Audi red. As part of this identity, Audi will also sport red rings, used selectively to underscore its presence in F1. Editor-in-Chief's Note: It's also just as ugly as the current crop of Formula 1 cars. Congratulations. -PMD
The future Audi F1 team will make its full public debut at the official team launch in January 2026. Shortly thereafter, the first official test drives with the new-generation Formula 1 cars will take place - privately - at the end of January at Barcelona, Spain. During further tests in Bahrain (February 11-13 and February 18-20), the Audi factory team will test its new Formula 1 car in front of the public for the first time, before the brand makes its F1 debut in Melbourne (Australia) March 6-8.
The Audi R26 Concept provides a preview of the color scheme and design of the brand’s first Formula 1 race car, which will be unveiled in January. This visual identity is based on Audi's recently introduced design philosophy and its four design principles: clear, technical, intelligent and emotional. “We are implementing a unifying design language that draws together every aspect of our organization,” says Audi Chief Creative Officer Massimo Frascella. “This makes the Formula 1 project a pioneer for the new brand identity, which will be rolled out in the future both for the F1 team and Audi as a whole.”
The R26 Concept is one of the first expressions of the brand’s new visual identity. Minimalist graphic surfaces, defined by precise geometric cuts, integrate seamlessly with the racing car’s geometry. The color palette features titanium, carbon black and the newly introduced Audi red. As part of this identity, Audi will also sport red rings, used selectively to underscore its presence in F1. Editor-in-Chief's Note: It's also just as ugly as the current crop of Formula 1 cars. Congratulations. -PMD
The future Audi F1 team will make its full public debut at the official team launch in January 2026. Shortly thereafter, the first official test drives with the new-generation Formula 1 cars will take place - privately - at the end of January at Barcelona, Spain. During further tests in Bahrain (February 11-13 and February 18-20), the Audi factory team will test its new Formula 1 car in front of the public for the first time, before the brand makes its F1 debut in Melbourne (Australia) March 6-8.
(Formula1.com)
Lando Norris (No. 4 McLaren Formula 1 Team) is even further clear of his rivals at the top of the Drivers' Championship standings following his victory in a captivating Sao Paulo Grand Prix. Kimi Antonelli (No. 12 Mercedes-AMG PETRONAS FORMULA ONE TEAM) held off a charging Max Verstappen (No. 1 Oracles Red Bull Racing) to take second. While Norris crossed the line with a 10-second lead to clinch his seventh Grand Prix win of the season, a nail-biting duel played out behind between Antonelli and Verstappen for second place. Antonelli ultimately held on to claim a career-best P2, while Verstappen’s impressive afternoon ended with a P3 result. Watch the Race Highlights here. (Thank you to Formula1.com)
(MotoGP.com)
It was perfection from start to finish from Marco Bezzecchi (No. 72 Aprilia Racing), who led every one of the 25 laps at Portimao for the Portuguese GP. A vital victory saw him move comfortably clear in the race for third overall in the Championship, although he’ll need just a few points to secure it next week in Valencia. Behind the Italian on the track, Alex Marquez (No. 73 BK8 Gresini Racing MotoGP) resisted a late surge in pace from Pedro Acosta (No. 37 Red Bull KTM Factory Racing) with the podium being reshuffled from Saturday’s Sprint. Watch Saturday's Sprint Race Highlights here. It was a tremendous race. (Thank you to MotoGP.com)
Editor's Note: This is our dearly departed billboard, which we had at Road America for several years. Peter gifted the phrase "America's National Park of Speed" to the track, which now uses it proudly in all of its communications. -WG
Editor's Note: Click on "Next 1 Entries" at the bottom of this page to see previous issues. - WG