Toyota. On the one hand, the other auto manufacturers sympathize with Toyota's predicament because they understand all too well that it could mean trouble for the industry at large, in terms of more regulation, etc. They also know that it could just as easily have been them. But Toyota's "scorched earth" incentive  barrage that they've unleashed on this market is infuriating everybody. Just when the incentives had become somewhat manageable, here comes Toyota blowing-up the market real good. And it threatens to kill profitability for everybody. Not Good.

Saab Cars North America Inc., Royal Oak. The Detroit News reports that a state economic development panel has unanimously approved a tax credit to help the Saab brand open its North American headquarters in suburban Royal Oak, Michigan. Saab gets a $1.2 million high-technology employment tax break over five years. The News also reports that the company intends to hire 60 employees with an average wage of about $88,000 a year and place them at an industrial building at 4327 Delemere Court between 14 Mile and Normandy, for a total investment of $2.4 million. Saab employees will move in by the end of the month. Every little bit helps around here, so this is a good move.

Publisher’s Note: My “quick take” this week is on the 2010 Audi R8 quattro Coupe super sports car. The R8 isn’t just any car for Audi - no, it’s the tip of the company’s technological spear in the marketplace and the most thoroughly-gifted of all Audis in terms of its relationship to its Le Mans-winning racing machines. The mid-engine 2-seater was stunning in its Phantom Black Pearl effect exterior. At once beautiful and purposeful, the design of the R8 is best experienced while coming at you on the road. It’s then that you become mesmerized by its unmistakable presence, and it’s with this machine that the distinctive Audi design language is most dramatically expressed.

But any thoughts of its elegantly drawn exterior are immediately eclipsed when you fire up its 4.2-liter, direct-injected, 420HP V8, because when you do that, it changes everything. All of a sudden it’s not about the numbers, or the image statement it’s making for the company. Instead you’ve woken a beast that’s now rattling the bars of its cage with its raucous V8 barking and taunting you to let it run. The gated shift lever – as mechanically perfect and elegant looking as any early Ferrari racing car – snicks easily into gear, and when you deign to put your foot in it, it’s as if your whole enthusiast world comes back into sharply defined focus right now.

If you’ve been lulled into thinking that 4- and 6-cylinders are perfectly acceptable in the course of demonstrating responsible enthusiast behavior – and for many of us, that’s true – you owe it to yourself to sit your ass down in one of these. There is nothing, I repeat nothing like the sound of an unruly V8 attached to your right foot threatening all kinds of bad behavior. And when one is placed in such a finely-executed piece as the Audi R8, it makes it all that much more impressive and satisfying.

Yes, the Audi R8 is an expensive car ($114,200.00 base price, paint: $650, Nav: $2200, Premium Package: $2100, gorgeous Tuscan brown leather: $2,000, Bang & olufsen sound system: $1800, piano black interior inlays: $1640, gas guzzler tax: $2100, destination charge: $1200), but take precision German engineering, add a badass All-American-sounding V8 in the back, finish it all off with exquisite design detailing inside and out, and you have one of the most intoxicating combinations of beauty, power and high-performance available today.

As much as I like the ZR1 Corvette – and it is a great car – I would strongly suggest that every last person involved in the next-gen C7 Corvette program study the R8 thoroughly, because ladies and gentlemen, this is simply how it is done.

As I said in this week’s Rant, Audi is relentlessly focused and confident in its mission, it is building great cars – beautiful machines that bristle with passion and engineering ingenuity – finished off with precision and executed flawlessly down to the last detail.

And the R8 is every bit that, and truly a magnificent machine by any measure. - PMD

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

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GM Dealers. After being lost in the wilderness for oh so long, 600+ GM dealers that were abruptly whacked during the bankruptcy frenzy are going to be reinstated. That's the good news. The bad news is that with GM finally having some products worthy of serious consumer consideration, dealers all over the country are starving for the hot GM products because GM can't produce them fast enough. It's always something.

 Toyota. The automaker formerly known as "The Juggernaut" comes out swinging and defends itself against the allegations by professor David Gilbert of Southern Illinois University, saying he had rewired the circuitry in a way that would cause uncontrolled acceleration not only in Toyotas but in any motor vehicle. At least they aren't sitting around waiting for things to happen. Audi tried that during the infamous "60 Minutes" witch hunt and it damn near put the company out of business for good in this market. Toyota - to its credit - isn't going to let it go.

 Toyota. The above item still doesn't excuse Toyota for taking a gratuitous shot against the Detroit automakers concerning their quality performance - or lack of same - during the hearings in Washington. Toyota was trying to deflect attention away from its burgeoning quality-safety issues by throwing the Detroit automakers under the bus. Nicely done. It seems that Bush League Bullshit is Bush League Bullshit no matter what the language.

Dieter Zetsche. The Daimler CEO insists that the elevation of Wolfgang Bernhard to Daimler's management board - and his No. 2 for all intents and purposes - does not mean that Bernhard has the inside track to be his successor. Right. Hey, Dieter, who else you got? That's what we thought. You got nothin'.

Buick. Motor Trend declares that "Buick is Back!" on its latest (April) cover. Uh-oh.

Yukio Hatoyama. The Japanese Prime Minister tells Akio Toyoda in a 20-minute meeting that he would like Toyota "...to continue to work to improve its trust." Gee, thanks. We all feel better now.

Cadillac. GM's luxury division is trying to distance itself from GM by going to a separate Internet address, not participating in any GM corporate sales events, etc., etc. (good luck with that, btw). That says two things to us: 1. Cadillac (and GM) is getting desperate about its plummeting sales, and 2. GM internal research studies are indicating that the GM corporate brand has been much more tainted by the whole bankruptcy mess than they even thought, or would like to admit. Talk about a Giant Bowl of Not Good.

Carroll Shelby. A press release we received today needing no further comment: The new organic premium extra virgin olive oil from Shelby Signature Foods, founded by Carroll Shelby, chairman of Carroll Shelby International Inc., is now available at select retail stores in the USA and through IDEA Foods, Inc.  A portion of sales will benefit charity. “Our organic olive oil has a wonderful flavor that is superior to most anything else on the market,” said Mr. Shelby.  “And the benefits of using it instead of traditional butter or margarine make it a clear cut favorite for people who want to lead a smart, healthy lifestyle.”

Paul Atkinson. Toyota's U.S. dealer council accused GM of using "taxpayer dollars to fund… a nationwide predatory adver­tising campaign.” Its leader, Paul Atkinson, had this to say about it: “It is outrageous that GM is using our taxpayer dollars against us, making me and oth­er Toyota dealers pay to un­dermine our own businesses.” And that's our AE Quote of the Week but, oh really, Atkinson? This after you and your cronies have wallowed in profits for years that were blatantly fueled by Japan Inc.'s predatory money manipulation policies, which gave you and your fellow Toyota dealers advantages of hundreds and even thousands of dollars per vehicle in this market over the U.S. automakers before your vehicles even hit the ground? In case you haven't noticed, Atkinson, this is war. And if GM wants to mess your shit up in the market while you're down, well, pal, that's just the cost of doing business in the big city right now. In other words: Boo. Fucking. Hoo.

(Ford)
Ford unveiled its all-new, purpose-built 2011 Police Interceptor today (3/12). “Police nationwide asked for a new kind of weapon in the battle for public safety, and Ford is answering the call with a purpose-built vehicle – engineered and built in America – that’s as dynamic as it is durable,” said Mark Fields, Ford president of The Americas. During development of the all-new Police Interceptor, Ford engineers worked hand-in-hand with Ford’s Police Advisory Board of law enforcement professionals, which provided input on key vehicle attributes such as safety, performance, durability, driver comfort and functionality. "Their feedback mattered to us,” said Scott Tobin, Ford vehicle line director for cars and crossovers. “Safety and durability were at the top of their list. So safety and durability were at the top of ours.” Ford’s Police Interceptor engine strategy consists of a V-6 lineup that performs equal to or better than V-8 engines. The lineup comes with two powertrain options, a highly efficient 3.5-liter V-6 engine delivering at least 263 horsepower and E85 compatibility (25 percent more efficient than the 4.6-liter SOHC V-8 offered in the current Crown Victoria Police Interceptor), and an all-new 3.5-liter EcoBoost V-6 twin-turbocharged, direct-injection engine will deliver at least 365 horsepower and 350 ft.-lb. of torque across a broad rpm range.  A high-capacity six-speed SelectShift Automatic transmission delivers the power of EcoBoost to the road via the sophisticated torque-sensing all-wheel-drive system. “Ford remains committed to leading the police vehicle market, and our new Police Interceptor demonstrates how much engineering and innovation we’re willing to invest to address the unique needs of those who protect and serve communities throughout America,” Fields said. Ford’s new Police Interceptor sedan will be manufactured at Ford’s Chicago (Ill.) Assembly Plant and will be offered without interruption when production of the Crown Victoria Police Interceptor ends in late 2011.

Publisher's Note: Here are some quick takes on the vehicles we've had of late. Taurus SHO: Very impressive EcoBoost V6 engine, vault-like solidity, does feel a bit heavy, at least until you stand on it that is. Then, it's all good. Lincoln MKT: Controversial styling, but we happen to love it from all angles. With EcoBoost power the thing is one of the ultimate road trip machines. Our favorite execution from Ford by far on their big car platform. Cadillac SRX Turbo: We liked the new-look SRX when we first saw it but this package - with the 2.8-liter SFI DOHC Turbo - is just outstanding. Crisp, solid, tight and responsive, this is one of GM's jewels. But the price? Our tester was $53,480. Yikes, but it's still really, really good. Tahoe Hybrid: We don't begrudge people who need these kinds of large vehicles, even though they're not our cup of tea by any means. But in urban driving and especially in stop-and-go traffic the big hybrid beast performed as advertised, delivering 20 in the city. Nissan Cube: Nissan was kind enough to send a Cube over again even though we had recently driven one and we liked it even more the second go-around. With its funky-cool persona and around-town driveability - and versatility - it's simply difficult to not find charming. Audi A3: Now this car was an unexpected surprise. Equipped with the outstanding-looking Titanium sport package complete with exquisite detailing inside and out (the 18" titanium-optic wheels were worth the $2,000 option price alone), and loaded to the gills with the Premium plus package, navigation and convenience package, our tester stickered-out at a nose-bleed inducing $39,200. But we have to say we just loved this machine. Responsive - the direct-injected 200HP TFSI 4-cylinder with S-Tronic is simply superb in this configuration - and cat-quick around town, the A3 was a blast to drive. Throw in the modicum of versatility and convenience that it has and we found the A3 to be a seductive package, and a winner. We know Audi is pushing the FWD TDI version of this car right now to get its "green" on, but we prefer this loaded little AWD rocket version instead. All day. - PMD

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

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Toyota. After all the recalls, the subsequent hand-wringing, the public floggings, the mea culpas, the relentlessly negative news onslaught, the "I'm sorrys," and a PR nightmare of monumental proportions, Toyota sales were off only 9 percent in February. And now, the Japanese automaker is cranking up a batch of spring sales incentives that threaten to turn the market upside down again. Now we'll see just how deep, talented and committed the Toyota dealer body really is. We won't be surprised if Toyota were to post double-digit sales gains for March, April and May.

Toyota. It has become public that Toyota execs didn't heed a clearcut warning about the growing safety recalls involving the company's cars from its former head of U.S. operations, Jim Press, back in 2006. Seems that the Japanese executives weren't real big on that whole listening thing back then, were they?

Mark Reuss. The good news is that GM finally has a real leader at the helm again, and no Big Ed, it's not you. GM North America President Mark Reuss separates sales from the marketing function, and rearranges the key players. He will now have sales and "Customer Care and Aftersales" (formerly the Service and Parts Organization) reporting directly to him, while Susan Docherty will retain her lead role in the marketing function, reporting to Reuss. The old-style divisional brand manager function has been eliminated, replaced by divisional marketing vice presidents. The bad news, at least for the players down there? There's another big change coming down the road.

Bryan Nesbitt. His "grand experiment" is over at Cadillac, and now Nesbitt will get back, get back, get back to where he once belonged at GM Design.

Alan Beaty. Batey is the freshly-minted vice president of sales and service for Chevrolet. Batey was most recently president and managing director of GM's Holden operations in Australia (he had replaced Mark Reuss, who ran Holden for two years before coming back to the states). Batey is definitely a guy to watch, trust us on this one.

 Chris Preuss. The former vice president, communications for GM reporting to Ed Whitacre, Preuss will become the vice president (and also president) of OnStar. A replacement for Chris will be named at a later date, but it will be interesting to watch who becomes the Chief PR Wrangler for Big Ed. Publisher's Note: Well, that didn't take long. Selim Bingol, a senior vice president and senior partner at Fleishman-Hillard - and croney of "Big Ed" - who previously worked with Whitacre as senior vice president of corporate communications at AT&T, will be GM's new communications guru, replacing Chris Preuss. - PMD

(All photos courtesy of Porsche)
Publisher's Note: Just when you think the money "pirates" have warped Porsche's collective corporate brain and destroyed its soul for good, Porsche unveils something so totally Porsche - the good Porsche - that it makes your knees buckle. On the eve of the Geneva Motor Show, Porsche unveiled - in their words - "an ultra-efficient, low-emission, mid-engine super sports car featuring hybrid and electric drive technology." The mid-engine Porsche 918 Spyder plug-in hybrid concept combines "Porsche’s Intelligent Performance philosophy with the high-technology from motorsport, with classic but modern design to make a truly convincing statement." Said to deliver an emission level of just 70 grams of CO2 per kilometer on fuel consumption of only three liters/100 kilometers (equal to approximately 78 mpg U.S.), the 918 is intended to offer the performance of a super sports car with numbers that will make you sit up and take notice: 0 to 100 km/h in just under 3.2 seconds, top speed of 320 km/h (198 mph), and a lap time on the Nordschleife of Nürburgring in less than 7 minutes 30 seconds, faster than even the Porsche Carrera GT, according to Porsche. The 918 Spyder is powered by a high-revving 500HP+ V8 with a maximum engine speed of 9,200 rpm – as well as electric motors on the front and rear axle with overall mechanical output of 218 horsepower (160 kW). The V8 is an evolution of the 3.4-liter engine featured in the RS Spyder racing car. A seven-speed Porsche-Doppelkupplungsgetriebe (PDK) transmission feeds the power of the electric drive system to the rear axle. The front-wheel electric drive powers the wheels through a fixed transmission ratio. The energy reservoir is a fluid-cooled lithium-ion battery positioned behind the passenger cell. The battery can be charged on a regular electrical network, and the car’s kinetic energy is converted into electrical energy fed into the battery when applying the brakes, thus providing additional energy for acceleration. A button on the steering wheel allows the driver to choose among four different running modes: The E-Drive mode is for running the car under electric power alone, with a range of up to 25 km or 16 miles. In the Hybrid mode, the 918 Spyder uses both the electric motors and the combustion engine as a function of driving conditions and requirements, offering a range from particularly fuel-efficient all the way to extra-powerful. The Sport Hybrid mode uses both drive systems, but with the focus on performance. Most of the drive power goes to the rear wheels, with Torque Vectoring serving to additionally improve the car’s driving dynamics. In the Race Hybrid mode the drive systems are focused on pure performance with the highest standard of driving dynamics on the track, running at the limit to their power and dynamic output. With the battery sufficiently charged, a "push-to-pass" button feeds in additional electrical power (E-Boost), when overtaking or for even better performance. "With the hybrid drive system offering this wide range of individual modes and applications, the 918 Spyder is able either to achieve lap times comparable to those of a thoroughbred racing car, or the extremely low emissions and high fuel economy figures of a plug-in hybrid, " Porsche says. Porsche concludes by saying, "Offering a unique combination of extremely low fuel consumption, supreme performance and long electric range, the Porsche 918 Spyder concept represents an essential milestone in Porsche’s strategy on the way to genuine electric-mobility." I could go on (and on) about the 918 Spyder but suffice to say, if this is the future of high performance - and Porsche - me likey very much. - PMD

(BMW)
The weekend of April 23-25, 2010, will see the breathtaking grounds of the Grand Hotel Villa d’Este and Villa Erba in Cernobbio once again offering an exquisite stage for the most dramatic classics of the past and the most visionary concept cars of the present. The first Concorso d’Eleganza Villa d’Este was held here on the banks of Lake Como in 1929, and today no other event of its kind can match its heritage and tradition. The Concorso begins on Saturday with a program for invited guests. On Sunday, all car fans will then have the chance to admire these automotive masterpieces at close quarters in the adjacent parkland of Villa Erba. Admission to Villa Erba in Cernobbio is 14 euros (concessions 8 euros).

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

Subscribe via RSS:

http://www.autolinedetroit.tv/podcasts/feeds/afterhours-audio.xml

  Toyota. From the "What Did You Know And When Did You Know It" File, Jim Lentz, the president of Toyota Motor Sales, U.S.A. kinda-sorta admitted to Energy and Commerce Committee Chairman Henry Waxman, D-Calif. that the electronic systems in Toyotas couldn't be totally ruled out as the cause of unintended acceleration. This after Toyota has insisted for months that it's a mechanical or floor mat issue. Oops.

  Akio Toyoda. Welcome to The Jungle, Akio, and here you thought those prick managers that lorded over you while growing up through the company were tough. After saying how sorry you are in about 20 different ways from Sunday get ready for a full-on, rompin' stompin' beat-down from our so-called "esteemed" grandstanding, TV-time-hawking, ball-busting, insufferable representatives, aka The Hacks on the Potomac. Oh, what a feeling? Not. So. Much.

 Henry Waxman. Speaking of that resident legislative irritant from the state of California (there are so many we've lost track), isn't it remarkable how he looks so much like Max Schreck, who starred as the vampire Count Orlock in the 1922 film release, Nosferatu? We're just sayin' is all.

Jim Lentz. Our AE Quote of the Week goes to poor Jim Lentz of Toyota when he said, "We stubbed our toe. We lost sight of the customers." Do ya' think?

Toyota Dealers. David Shepardson, reporting for The Detroit News, said that about 200 dealers and others held a press conference and rallied on Capitol Hill before yesterday's hearing, warning Congress against conducting a "witch hunt." Some dealers insisted their sales are down 30 percent to 50 percent because of the cascade of bad publicity from multiple recalls. "How did we suddenly overnight become the villain? I don't get it," said Houston-area dealer Paul Atkinson, which is our AE Quote of the Week, Part II. This image-wrangling stuff is tough business, Atkinson. Toyota dined for years on their reputation for good quality and reliability. But that all got blowed-up real good by this media firestorm and the fact that Toyota has some major issues.

Akio Toyoda. In his prepared statement today in Washington, Mr. Toyoda will say “My name is on every car... You have my personal commitment that Toyota will work vigorously and unceasingly to restore the trust of our customers.” We like that kind of Iacocca-esque personal accountability. And that's our AE Quote of the Week, Part III.

Rep. Bobby Rush, D-Ill. From the "Just Sit Down And Shut Up" File, Rush referred to Toyotas as "literal killing machines." Nice.

(Audi)
Audi will present the new RS 5 at the Geneva Auto Show. Developed by quattro Gmbh, the RS 5 is powered by a hand-built 4.2 FSI V8 similar to the one found in its R8 sports car that delivers 450HP (331 kW) at 8,250 rpm and 317.15 lb-ft of torque (430 Nm) between 4,000 and 6,000 rpm. Performance figures given by Audi for the 3,802-pound (1,725 kilograms) Coupe are 0 - 100km/h in 4.6-seconds with an electronically governed top speed of 155.34 mph (250 km/h). Audi can increase that to 173.98 mph (280 km/h) upon request. Audi says the new RS 5 averages 21.78 miles U.S. mpg (10.8 liters of fuel per 100 kilometers), helped by its standard seven-speed S tronic transmission. The new RS 5 also features permanent quattro all-wheel drive, of course, only this car unveils the next generation self-locking crown-gear center differential, which is more is compact and lightweight and attains a higher efficiency ratio. The differential can widely vary the distribution of torque between the front and rear axles. If necessary, up to 70 percent can flow to the front or as much as 85 percent toward the tail end. The 40:60 ratio of the standard rear-biased configuration ensures a more aggressive feel. Sales of the Audi RS 5 will begin in Europe in the spring with a base price of approximately 77,700 euros.

Publisher's Note: Our friend Casey Shaine, aka "artandcolour" has come up with a place to show off his 'real' art and his fake cars (that we often display), his automotive trivia knowledge and collection of antique photos, etc. As he says, "I try to place the chops (the cars) in some sort of real context, and put some thoughts behind my art too. I'll try to keep it going for a while anyway." Check it out here. - PMD

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

Subscribe via RSS:

http://www.autolinedetroit.tv/podcasts/feeds/afterhours-audio.xml

Toyota dealers. Auto manufacturers competing in the U.S. market are girding for the mother of all Toyota-thons this spring as Toyota prepares to launch a "Scorched Earth" marketing and advertising offensive that will make all previous efforts pale in comparison. Toyota could spend as much as $2 billion dollars - a billion in advertising and a billion in incentives - to make things right for itself in this market. Even the dealers aren't sure just how big the campaign will be, but suffice to say, Toyota is going to come back with a vengeance and come out swinging with everything they've got, and then some. Toyota dealers are champing at the bit for the offensive to start because they firmly believe that with headquarters pulling out all the stops and with money being no object, they will be able to decisively crush their competition in the marketplace. We'll see.

Toyota. As predicted, the classic Washington question of "What did you know and when did you know it?" is being posed to Toyota as NHTSA regulators investigate whether or not Toyota acted in a timely manner in recalling 6 million vehicles here in the U.S. It's bound to get much uglier for Toyota before it gets better, "Scorched Earth" or no.

Akio Toyoda. Publisher's Note: Toyota President Akio Toyoda finally admitted today what I and others have been saying for months: the company's obsession with eclipsing GM as the world''s largest automaker - and its corresponding maniacal rate of expansion - caused them to take their eye off of the ball, which then led to the recall mess they find themselves in today. Toyoda has promised an all-out push to restore Toyota's quality performance and its reputation. But Toyoda will leave the Washington, D.C., hand-wringing fest to his chief lieutenant, Yoshimi Inaba, the head of Toyota's U.S. operations, because he's most familiar with the U.S. market. A good move on Toyoda's part, as being a punching bag in those Congressional hearings while having a less-than-commanding grasp of the language would be a train wreck. - PMD

Peter Arnell. From the "Oh, Just Shut The Fuck Up" File comes word that the disgraced design/marketing guru/shameless self-promoter is out to save Thailand. Yes, Thailand. According to a report by AdAge's Natalie Zmuda, Arnell is spouting off to The Nation that he will be presenting a new promotional campaign to the Thailand government this week as his way of giving back to a country that he fell in love with after a 12-day sojourn there last December. Or is it because his reputation is now so shot in this country he had to look elsewhere? Arnell tells the magazine that he can "make this place famous for what it's famous for, instead of what we think it's famous for." So you mean he's going to leave out the rampant corruption, unrest and political turmoil part? We guess so, because Arnell gushed to The Nation that Thailand "is a sensible, harmonious, calm, peaceful and respectful country driven by humanity and a soulfulness, unlike any other place in the world." Uh-oh, memo to the Thailand government: Duck and cover, boys and girls, because by the time Arnell gets through you'll be out five million bucks and left with an abstract fern logo and the catch phrase, "Thailand: Harmony for your soul." Ugh. And it gets worse, because Arnell told The Nation that he "swears he could single-handedly redeem" Toyota. Oh, that's a brilliant idea. We figure Arnell is the only guy who could turn a historic, defining crisis for the company into an unmitigated disaster and total annihilation overnight. Talk about train wrecks.

T. Boone Pickens. The Texas oil and gas billionaire's latest idea is to power heavy trucks in the U.S. with natural gas in hopes of eventually converting the nation's passenger car fleet. He was at the NADA convention in Orlando insisting that dealers needed to hear his “Pickens Plan,” because “this is an American issue,” Pickens told Automotive News . Without action, Pickens projects that the cost of oil from foreign countries will rise to $300 to $400 a barrel in 10 years, AN reported. Pickens also supports legislation in the House and Senate that would grant tax credits of $65,000 for purchases of new heavy-duty and some new medium-duty trucks that run on natural gas. He also thinks electric vehicles are an option, with one big disclaimer: “We've got to make sure that we don't get off Saudi oil and end up with a Chinese battery,” he told the NADA audience. And that's our AE Quote of the Week.

 

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

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Toyota. From "The Roof Is Caving In" File comes word that Toyota may be facing yet another federal investigation into its products (hard on the heels of its latest recall of 437,000 hybrid models). This time it's the electric power steering in 2009 and 2010 Corollas that's a concern, according to a new report by Automtoive News. NHTSA is considering a formal investigation into complaints that the vehicles in question suddenly veer to the left or right at speeds upwards of 40 mph. AN found that the Corolla has been the subject of 83 power-steering complaints since April 2008, 76 of which have reported the unexpected veering. AN says that, "Complainants have compared the movement to being buffeted by strong winds, sliding on black ice, or hydroplaning. They said that after trying to straighten the car, it can overcorrect -- requiring the driver to use a tight, persistent, two-handed grip on the wheel to travel in a straight line." Uh, and here we were actually suggesting that after everything that's transpired - including the latest episode with the Prius - Toyota couldn't afford another recall situation, not even for a dome lamp. We're watching the complete and utter implosion of Toyota's heretofore unimpeachable reputation, folks. No automobile company has gone from Zero-to-Domination-to-Oblivion quite like this. A Knock Nevis* of Not Good. *In terms of length, the Knock Nevis has a length overall of 458.45m (1,504ft), making it the largest ship ever constructed. The vessel is longer than many of the world's tallest buildings are tall, for example the Petronas Twin Towers at 452metres (1,480ft). It is smaller than the Sears Tower at 527.3 metres (1,730ft), and Taipei 101 at 509.2metres (1,671ft), and considerably smaller than the skyscraper Burj Dubai, currently under construction, at 636metres (2,090ft). It's now being scrapped off the coast of India if you must know. Info courtesy of the Maritime Connector.

 Southeast Toyota Dealers. 22Squared - the Atlanta advertising agency representing 173 Toyota dealers in five southeast states - was ordered by its dealer-clients to pull Toyota commercials off ABC TV local affiliates because of coverage of Toyota and its recall/safety problems by ABC News and its chief investigative correspondent Brian Ross. The agency told ABC affiliates last week that the shift was due to "excessive stories on the Toyota issues." The dealers shifted their commercial time buys to non-ABC stations in the same markets, "as punishment for the reporting," according to an ABC station manager. Kind of like trying to put your finger in a sewer-pipe-sized hole in the dike, but, whatever.

Dodge, Wieden+Kennedy. Publisher's Note: We praised the work of Wieden+Kennedy - Dodge's new ad agency - on behalf of the Dodge Charger two weeks ago in "On the Table" (1/27), and during last Sunday's Super Bowl broadcast, Dodge unveiled the ad agency's latest TV commercial as part of that same campaign entitled "Man's Last Stand." Once again using the droll voiceover stylings of Michael C. Hall of "Dexter" fame, the spot presents a series of men blankly staring at the camera as Hall reels off a litany of things that he will do to keep his woman happy, as long as he gets to drive the car he wants to drive. Savor the perfectly calculated words (below). What can we say? Just an outstanding job of copy writing and a spot-on production execution from Wieden+Kennedy. Superb stuff and one of our favorites from this year's Super Bowl. - PMD

I will get up and walk the dog at 6:30AM.

I will eat some fruit as part of my breakfast.

I will shave.

I will clean the sink after I shave.

I will be at work by 8:00AM.

I will sit through two-hour meetings.

I will say yes when you want me to say yes.

I will be quiet when you don't want to hear me say no.

I will take your call.

I will listen to your opinion of my friends.

I will listen to your friends' opinions of my friends.

I will be civil to your mother.

I will put the seat down.

I will separate the recycling.

I will carry your lip balm.

I will watch your Vampire TV shows with you.

I will take my socks off before getting into bed.

I will put my underwear in the basket.

And because I do this...

...I will drive the car I want to drive.

Charger.

Man's Last Stand.

The Other SB Car Spots. We were lukewarm on the other Super Bowl car spots. Some of the Hyundai stuff was frighteningly Mercedes-like (the "Paint" spot) - or at least the way Mercedes used to be - elevating the brand dramatically. Maybe that's because it seems that Hyundai is actually starting to carry itself like a German premium brand all of a sudden (except for the Brett Favre spot, which wasn't all that funny). We applaud Audi trying for a humorous bent for a change with its "Green Police" spot for the A3 TDI , but it was only mildly entertaining, and it fell flat. And VW's punch dub spot was tedious in concept, and even more so in execution.

(Photos courtesy of Ford)
Ford has tweaked its 2011 Shelby GT500 using a supercharged version of its all-new 5.4-liter all-aluminum engine. Delivering 550 horsepower (a 10 HP increase) and 510 ft.-lb. of torque, the new GT500 comes in at 102 pounds lighter than the previous car and will be the first modern Shelby without the gas guzzler tax, thanks to the EPA-projected 23 mpg highway and 15 mpg city it will deliver. (This is up 1 mpg highway and city from the 2010 model.) Other goodies include the addition of Electric Power Assist Steering (EPAS) and a lowered ride height that contributes to improved driving dynamics and handling. A new optional SVT Performance Package for 2011 is offered for enthusiasts who want even more performance out of their Shelby GT500. The package includes all-new Goodyear Eagle® F1 SuperCar G:2 tires that SVT engineers worked directly with Goodyear to develop which offer superb dry traction and precise handling, complete with an aggressive high-performance tread compound. The optional package also offers unique styling, lighter wheels, a higher rear axle ratio and stiffer springs, and it is available on both the convertible and coupe. Data show the 2011 coupe with the SVT Performance Package is 3.0 seconds faster per lap than the 2010 Shelby GT500 on a 2.3-mile test track.

(Photos courtesy of Ford)
The 2011 Ford Edge and Edge Sport get a substantial freshening including an extensive exterior redesign, an interior with dramatically improved materials, class-exclusive MyFord Touch™ driver connect technology and new powertrains. The all-new powertrain lineup includes North America’s first application of Ford’s global 2.0-liter turbocharged (EcoBoost), direct-injection I-4 engine, which is expected to deliver class-leading fuel economy with the performance of a V-6, plus the new 3.5-liter Ti-VCT V-6 (285 horsepower and 253 ft.-lb. of torque) and 3.7-liter Ti-VCT V-6 (305 horsepower and 280 ft.-lb. of torque) for Edge Sport. Ti-VCT is code for Twin Independent Variable Camshaft Timing, Ford’s advanced engine valvetrain technology. The new Edge was introduced today at the Chicago Auto Show and will be available late summer.

(Casey Shain)
Publisher's Note: Our friend Casey Shain's (aka "artandcolour") latest conceptual digital illustration is this Riviera - as a 5-Door Hatchback - ala the BMW 5-GT. The difference being, of course, that it actually looks presentable. As he says, "I didn't go for the obvious sweepspear side swage (the ventiports were obvious enough, lol), I tried to make the sides more 'tubular' like the '71-'72 full-sized Buicks created during Bill Mitchell's great reign. I think cars like the Centurion coupe of those years were the last beautiful full-sized Buicks." Thanks to Casey for sharing his always compelling work with us. - PMD

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

Subscribe via RSS:

http://www.autolinedetroit.tv/podcasts/feeds/afterhours-audio.xml

The New York Times. It's good to see that The Toyota Times, aka The New York Times is comfortable, as always, in its role as the official apologist house organ of Toyota. The last bastion of Toyota=Good, Detroit=Bad cheerleading in the media has been hard at it again with a series of sugar-coated stories underselling the seriousness and scope of the Toyota recall issue, not to mention being woefully late with its coverage of the story in its entirety. You don't even have to read between the lines - the blatantly biased reporting by one so-called journalist in particular speaks for itself - to see that The Times views this as a mere blip on Toyota's radar screen and that it's only a matter of time before Toyota returns to its rightful place as the unquestioned global leader of the automobile industry and everything that's good and right and green with the world. We'll see about that.

Toyota. By not getting out front of this story you have managed to blow it up real good to the point that your reputation will be in the dumper for years. Now the chorus of "what did they know and when did they know it" is growing louder by the day, and your turn in the barrel in Washington, D.C., is sure to be embarrassing and excruciatingly painful. And oh, by the way, what if there is something wrong with your "drive by wire" electronic systems? Because something tells us that this "fix" is a band-aid designed to appease people and take the steam out of the hysteria. What if there is a "ghost in the machine" that you can't detect, let alone predict? Oh, we forgot, there are always "sun spots," right? No, this isn't going away anytime soon, as much as you - and The New York Times - want it to.

Toyota. From the "Oh, Shit" File comes word that just when Toyota's True Believers think they'll skate through this unpleasant recall business in a few months and go back to being the Jolly Green Global Auto Juggernaut, the next wave of negative stories and confirmed reports of "incidents" is going to hit, and with a vengeance. This time the focus will be on the Holy Motoring Grail of the Green Intelligentsia - the Toyota Prius - which has escaped mention in this mess, until now, that is. We first heard of reports of unintended acceleration with these cars coming from the Pacific Northwest over two years ago. There's more coming, folks. A giant heaping steaming bowl of Not Good for Toyota.

Toyota. From the "Uh-Oh, We're Busted" File comes word that the roof is starting to cave in on Toyota for real when it comes to "incidents" being reported with the Prius. Apple computers co-founder Steve Wozniak told ABC's Brian Ross last night that he believes the problem with his Toyota Prius was not the gas pedal, but software, and that he had been trying to get the attention of Toyota and the government's NHTSA for several months without success. Wozniak told Ross that when he uses the cruise control on his 2010 Prius, the car sometimes goes into an "unlimited speed up." "I tap the cruise control lever to increase the speed and it basically goes into an unlimited speed up," said Wozniak. "If I hit the brake it disables my cruise control and it goes back to normal." Wozniak went on to tell ABC's Ross that the random acceleration on his Prius can be brought under control by brake and because he has a radar system that regulates his distance from other cars and forces the car to slow down if it gets too close to another vehicle. "But since my foot never touches the pedal," said Wozniak, "[the problem] cannot be a sticky accelerator pedal. There might be some bad software in there." Wozniak also said that he had been trying to get through to Toyota and NHTSA for at least two months without success. He said he got a "runaround" from NHTSA, and that he couldn't get past lower-level people at Toyota. "They don't see that this might be something important," said Wozniak. Oops. CNET first reported that Wozniak told a crowd at an event in San Francisco on Monday afternoon that he had a "very scary" problem with his Prius and that he'd been trying to inform Toyota and NHTSA for several months that the issue was software. "Toyota has this accelerator problem that we've all heard about," said Wozniak. "I have many models of Prius that got recalled, but I have a new model that didn't get recalled. This new model has an accelerator that goes wild but only certain conditions of cruise control. And I can repeat it over and over and over again – safely." "This is software," said Wozniak. "It's not a bad accelerator pedal. It's very scary, but luckily for me I can hit the brakes." When ABC News asked Toyota for a response to Wozniak's claim, a spokesperson for the company insisted that random acceleration is not caused by electronics. Uh, whatever you say, guys. Here's a tip for Toyota: You better go into full "Duck and Cover" mode because the shit storm has only just begun.

Toyota. From the "Uh-oh, We're Busted" File, Part II, comes word that a KelleyBlueBook.com study - which surveyed over 400 in-market car shoppers from Jan. 29 to Feb. 1 - showed that consideration of the Toyota brand dropped almost 50 percent, from 29 percent prior to the recall to 18 percent afterward. As first reported by AdAge, the study found that consideration and interest in Toyota vehicles has plummeted dramatically since the announcement of its series of massive recalls. More than 20 percent of consumers who said they were considering a Toyota for their next vehicle before the recall now have deleted the brand from their shopping lists, according to the study. Even more sobering? The automaker's overall brand consideration dropped to third place behind Ford - which now holds the top spot - and Chevrolet. Ouch, Baby.

Transportation Secretary Ray LaHood. He urges Toyota owners to stop driving the recalled Toyota models in comments before a House appropriations hearing, and then afterwards reverses himself saying he "misspoke." Uh, nicely done, Ray. Oh, and by the way, is this guy the very best we can come up with for that post at this very moment in time? And the answer? How about no? We're just sayin' is all.

James P. Womack. The Toyota author/aficionado/homer tells The New York Times (of course) that, “People forget about a lot of things, betting against Toyota has been a good way to lose money.” Oh, really? And that's our AE Quote of the Week, Part I.

Christopher Jensen. Our refreshingly honest AE Quote of the Week, Part II, goes to Chris Jensen, who writes car reviews for The New York Times (and is definitely not a fan of The Autoextremist). Writing about the new Land Rover LR4 he had this to say: "I AM old and comfortably set in my ways, so the 2010 Land Rover LR4 presents a dilemma. I like vehicles that are small, cheap, practical and interesting to drive. Think Honda Fit. So I find it puzzling to the point of distress that I genuinely like the new LR4. It is big, heavy and fast. And it is capable of the kind of amazing off-road feats that I would rarely engage in. Its fuel economy is so bad it could qualify for the Oil Company Association’s 'Guzzler Truck of the Year,' if there were such an association or award. But, hey, I like it..."

 Tom Friedman. Publisher's Note: From the "Dicks We Have Known" File, the last time we checked with the infamous New York Times columnist and High Priest of the Green Movement - who repeatedly went on a witch hunt against GM and the rest of the domestic auto industry for the unforgivable sin of not being "green" enough (at least to his make-it-up-as-he-went-along standards), and other egregious atrocities against humanity - he was suggesting that the American automobile industry should cease to exist and that the United States would be much better off if Toyota became the sole maker of vehicles available here. Because after all, Toyota was just so darn good and green and wonderful. We said it then and we'll say it again, Friedman is a two-bit grandstanding blow hard who doesn't have the first clue as to what he's talking about when it comes to anything to do with cars and the automobile industry - or reality for that matter - and he and his Shiny Happy acolyte-zealots in California and Washington - and the New York Times, of course - can now go back over in the corner, sit down, and shut the fuck up. - PMD (1/27)

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

Subscribe via RSS:

http://www.autolinedetroit.tv/podcasts/feeds/afterhours-audio.xml

Toyota. The Japanese automaker was forced by the U.S. government to take the drastic and unprecedented step of suspending U.S. sales of eight recalled vehicle models to fix accelerator pedals that stick. Toyota is also halting production at five manufacturing facilities - in Indiana, Kentucky, Texas and Canada - for the week of Feb. 1 "to assess and coordinate activities." 2.3 million vehicles are involved in the recall, which was announced last week. "This action is necessary until a remedy is finalized," Bob Carter, Toyota's group vice president and general manager, told the Associated Press. Sales will be suspended on the 2009-2010 Corolla, the 2009-2010 Matrix, the 2005-2010 Avalon, the 2007-2010 Camry, the 2009-2010 RAV4, the 2010 Highlander, the 2007-2010 Tundra and the 2008-2010 Sequoia. It is not known how long the production stoppage or sales suspension will last, but it's clear that Toyota had to act to get at the problem once and for all in order to move on from the steady stream of bad news - an earlier recall included 4.2 million vehicles - that has plagued the automaker for months. That sounds like a reasonable plan, except this was the lead story on news broadcasts on Tuesday evening, and the negativity associated with this move will haunt Toyota for years to come. It qualifies as a PR nightmare of the first degree for the formerly bullet-proof automaker.

Tom Friedman. Publisher's Note: From the "Dicks We Have Known" File, the last time we checked with the infamous New York Times columnist and High Priest of the Green Movement - who repeatedly went on a witch hunt against GM and the rest of the domestic auto industry for the unforgivable sin of not being "green" enough (at least to his make-it-up-as-he-went-along standards), and other egregious atrocities against humanity - he was suggesting that the American automobile industry should cease to exist and that the United States would be much better off if Toyota became the sole maker of vehicles available here. Because after all, Toyota was just so darn good and green and wonderful. We said it then and we'll say it again, Friedman is a two-bit grandstanding blow hard who doesn't have the first clue as to what he's talking about when it comes to anything to do with cars and the automobile industry - or reality for that matter - and he and his Shiny Happy acolyte-zealots in California and Washington - and the New York Times, of course - can now go back over in the corner, sit down, and shut the fuck up. - PMD

Consumer Reports. Wait a minute, weren't you the guys that basically forged your influence over the domestic automobile industry by holding up Toyota as an example of everything good and righteous and great about quality automobiles and regularly took great pleasure in reminding everyone of that fact - especially the Detroit automakers - whom you relentlessly took pot shots at and trashed with glee every chance you got? Yeah, we thought so. Maybe you ought to take a break from the car business for a while - after all, if you can't write anything good about Toyota, what are you guys going to write about?

GM. The RenCen Brigade takes the gloves off and goes after Toyota and Lexus owners with a series of incentives designed to take advantage of Toyota's negative PR situation. The incentive, which runs through the end of next month, offers Toyota and Lexus owners the option of waiving three payments for up to a total of $1,000 if they lease a GM vehicle, 0 percent financing for up to 60 months for those looking to finance a vehicle, and cash buyers can receive $1,000 off their purchase. The incentive applies to purchases of GMC, Buick, Cadillac and Chevrolet vehicles. It's about time GM displayed a little competitive feistiness for once. Who knows? There just might be a trace of a pulse down there after all.

The GM Board. Publisher's Note: Let's face the facts here, the GM Board took the path of least resistance in appointing Ed Whitacre as CEO. It wasn't about "stability" - which certain analysts and media types are trotting out this morning. That's a lame-ass assessment. GM doesn't need stability, it needs to sell some frickin' cars and trucks. GM needs a sense of urgency and a good dose of fear in the executive ranks. What's left of the Old Guard needs to understand that the go-along-to-get-along abject mediocrity that has fueled GM's relentless decline over the last 25 years is well and truly over. And from what I've seen there's still too much business as usual going on down at the RenCen. And the New Guard needs to be inspired to greatness, to the point that they'll run through walls to get the company where it needs to be. That isn't going to come from "Big Ed" strolling the halls and asking "How y'all doin'?" I can guarantee you that. It seems that GM's search firm couldn't find a qualified executive who would even consider the job as GM CEO. That tells me a few things: 1. As long as the government's restrictions on executive pay are still in effect, no one worth a shit will go near the job, given the huge amounts of aggravation involved. 2. That the GM Board is utterly devoid of the necessary vision and creativity to envision a scenario that could attract the right person for the job to begin with, given those restrictions. 3. And I'm not sure the GM Board wanted the "right" person to have the job anyway, because the right person would have to blow their little comfort zone to smithereens in order to get the job done, and that's flat-out anathema to a board of directors, no matter how "enlightened" they're allegedly supposed to be. So now GM is stuck with Ed Whitacre for the foreseeable future. And that's a heaping, steaming, giant bowl of Not Good. - PMD

The True Believers. Publisher's note: Given the GM board's stunning lack of vision, I can assure everyone out there that it won't be "Big Ed" Whitacre's "leadership" that gets GM back in the game. No, it will be the "True Believers" at GM Design and Engineering - the ones directly responsible for making sure that excellent products continue getting to market - who will give GM a chance. Which means that Mark Reuss is the guy to watch at GM, because it will be up to him to get the real work done. And as long as "Big Ed" confines himself to his glorified "greeter" role and stays the hell out of the way, GM has a shot. - PMD

Ron Bloom et al. Publisher's Note: So let's get this straight: The U.S. Treasury gives GM a pile of money, then they give GM another stack of cash so that it can look like they're paying the U.S. Treasury back some of the original pile, so that the U.S. Treasury's "auto czar" - Ron Bloom - and the Obama administration, can then shout from the rooftops about the GM effort to lock in a $5.7-billion repayment of a government loan for June, even though GM was already required to pay back the loan with money from the government. Nicely done. You just can't make this shit up, folks.

Saab Lives! Spyker has acquired from Saab Automobile Investering AB, a subsidiary of General Motors, all the issued and outstanding ordinary shares in the capital of Saab Automobile A.B. for a purchase price of $74 million. There is also a EUR 400 million loan agreement between Saab and the European Investment Bank, guaranteed by the Swedish Government. In other words, Saab lives to fight another day.

Dodge. Publisher's Note: We really like the new Dodge Charger TV campaign. With pitch-perfect voiceover work by Michael C. Hall of "Dexter" fame and some excellent copywriting, the spots are worth noting, especially the one entitled, "Man Bag." Honorable mention goes to "Mayan" and "Semi-Hemi" but "Man Bag" is dead solid perfect. We like to give credit where credit is due, and this is damn nice work from Wieden+Kennedy, Dodge's new ad agency. - PMD

Little Caesar's Pizza. Publisher's Note: On the other hand, the Little Caesar's Pizza TV commercial that rips-off the Ford F-150 TV campaign - right down to the color and style of the graphics - is simply reprehensible. We know original thinking is in short supply in this business these days, but really? Couldn't you people muster up at least a shred of shame? - PMD.

 

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

Subscribe via RSS:

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 Carroll Shelby. Publisher's Note: Well, "Ol' Shel' " is at it again, this time with a modern take on the classic GT350 Mustang. Never one to miss wringing out an extra buck from a willing group of sycophant fans who think they're somehow getting a piece of the legend when all they're really doing is lining his pockets with "stupid" money, Shelby has announced a "new" GT350 Mustang based on the 2011 Mustang GT complete with modified bodywork, the obligatory white with blue racing stripes paint motif, and a list of suspension and brake modifications - along with a supercharger atop Ford's new 412HP 5.0-liter V8 - which is said to deliver around 500HP. For this you pay $33,995 to Shelby American, which is over and above the cost of your new 2011 Mustang GT, which will be $30,000+. Amy Boylan, president of Shelby American, told Chris Woodyard in USA Today that, "This car is our most radically designed. We don't take it apart and slap (new parts) on. We've done a complete body change." A complete body change? Right. No, what they've done is exactly what they've always done in the modern, "Hi, I'm Carroll Shelby and if y'all are stupid enough to keep handing me money I'm gonna keep building stuff designed to lighten your wallets" era, and that is to take apart a Mustang and slap some new parts on it and call it good. For one fleeting moment in time Shelby and his band of merry men - some of the most talented, creative and dedicated people in racing history - stood the racing world on its ear in the 60s with the famed Cobra, Cobra Daytona Coupe and the Shelby Mustang. Unfortunately ever since then, or at least since Shelby discovered that he he could double-down on his legacy - even though he turned his back on that legacy repeatedly in the years immediately following those glory days - Shelby has been a revenue generatin' caricature, a man possessed with chasing every last buck that he can get his hands on, no matter how vacuous and silly it gets. Ironically, Shelby told Woodyard, "I still have the passion to do it, but sometimes I get discouraged with interference from lawyers and accountants." Really? And this from a guy who has kept lawyers busy for decades chasing down anyone who was forward-thinking enough to understand what the Cobra was and what it meant to American racing history, when Shelby himself was slow on the uptake and late to the realization party. I will always cherish that fleeting moment in time when a bunch of California hot-rodders came together and made racing history. But the Shelby legacy since then? Not. So. Much. - PMD

 Dodge. Publisher's Note: Chrysler is going to appear on this year's Super Bowl broadcast with new work for Dodge from its new ad agency, Wieden+Kennedy, in Portland, Oregon. I applaud this move simply for the fact that Dodge has been so far off of consumer radar screens and for so long now that the Auburn Hills bunch has to do something to move the needle. I even had to defend the idea of Dodge being on the Super Bowl in a national television appearance on Monday against people who believe it's a waste of taxpayers money. No, it would be a waste of taxpayers money if Chrysler-Dodge didn't do anything to drive traffic to its dealers. As I've said repeatedly, Chrysler's survival hinges on its performance over the next 24 months, long before any of the Fiat-orchestrated models hit showrooms here. So they're going to need all the help they can get in the meantime. Is a Super Bowl ad for an automaker a crap shoot? Oh, hell yes. There is nothing worse than a car spot that blends into the woodwork on our national marketing holiday, the "Oscars" for the ad world. So if Wieden+Kennedy doesn't deliver something great on Super Bowl Sunday, I'll be the first to hammer them. But at this point, they've got to at least step up to the plate and give it a shot. - PMD

Stefan Jacoby. From "The Beautifully Delusional Dreamer" File comes word that Jacoby, the CEO of VW Group of America, said in a speech last week in Detroit that he expects VW sales to more than double after 2011 to around 450,000 units. This will happen, according to Jacoby, due to a redesigned Jetta and Touareg, a new New Beetle, and a new mid-sized sedan that will be built in its new Tennessee plant in late 2011 (hopefully). Really? For the record VW sold 213,454 vehicles in the U.S. in 2009. Jacoby also expects VW to be selling 800,000 units a year here by 2018. Huh? On the one hand there's something eminently likable about a guy who shoots for the stars. On the other hand Jacoby is teetering on the far edges of delusional thinking if he actually believes that some magic switch is going to go off and that VW sales will double in this country after 24 months. And don't even get us started on that 2018 number. Call us crazy, but we have one word for Mr. Jacoby: Notgonnahappen.com.

Ralph Gilles. Publisher's Note: The CEO of the Dodge brand and Chrysler Group's design chief said in a speech last week in Detroit that the ability to add more technology in vehicles will separate the winners from the losers in the car business going forward. Gilles even went so far as to say, "Technology is going to be the trump card -- absolutely, without question ... making the active interface the reason people buy a car in the future." He also said only 5 percent of the millennial generation cares about styling. Why is that, Ralph? Maybe it's because of the rise of the Craptastic Movement in the design field - which you contributed to on more than one occasion, by the way - that's the real problem. Design will be the Ultimate Initial Product Differentiator for the foreseeable future. I don't care how much technology and interfacing is going on in a vehicle, if it doesn't draw people in at first glance with distinctive design, it's not going to matter how much connectivity is in it. - PMD

Japan, Inc. Japan has announced that it will open its "cash for clunkers" program to the U.S. domestic automakers, its embassy said today, according to David Shephardson writing for The Detroit News. The Japanese Embassy, under intense pressure from Congress, defended its program as nondiscriminatory but agreed to allow Detroit's automakers to take part. Critics of the Japanese program suggest that while U.S. vehicles had been shut out of Japan's "clunkers" program, Japanese brands grabbed 319,300 out of a total of 677,000 in sales in the $3 billion U.S. "cash for clunkers" program last year. But in the overall scheme of things we'll just file this story under whogivesashit.com, because the government of Japan has done everything in their power to prevent the U.S. automakers from gaining a foothold in their market for decades. And this futile gesture won't make one damn bit of difference on any level anyway.

Toyota. The Wall Street Journal reports today that Toyota has moved to protect its source of lithium through its Toyota Tsusho Corp. - which Toyota Motor owns 21.8 percent of - by securing a long-term source of the alkaline metal in Argentina, edging out Chinese interests. The Japanese government - they don't call it Japan Inc. for nothin', folks - provided low-cost loans to Toyota so it could make the deal. This is only one of a series of first shots in the war for global resources as manufacturers scramble to secure their supplies of lithium to make electric car batteries, and Toyota is out to corner a large share of the market. Uh-oh.

(Maserati North America)

Maserati North America has announced a base MSRP of $135,800 in the United States for its four-seat 2010 Maserati GranTurismo Convertible. The beautiful roadster comes in nine standard exterior colors and five optional hues. There are ten shades of Poltrona Frau leather for the interior and six different soft top colors (Black, Burgundy, Blue, Dark Gray, Beige and Dark Brown). Three wood trims are available: Rosewood (standard), with Walnut and Wenge as no cost options. You also get a 433 HP, 4.7 liter V8 engine and six-speed adaptive automatic transmission with standard paddle shifters, 20” Birdcage design wheels, Skyhook active suspension system, Rear Park Sensors, Chromeline exterior trim. Dual-Twin Sport Exhaust system with chrome outlets, Bose Surround Sound System and Red Brake Calipers (with five other colors available as options). The sexy Maserati's triple insulated soft top retracts fully in 24 seconds leaving the rear seat and trunk space unchanged with the roof open or closed. Buyers can choose from a vast array of colors, materials and trim to create their own style. A tailored set of luggage by Ferragamo is even available. 56 North American Maserati dealers are accepting preliminary orders now with deliveries anticipated for late spring. Full details are available at www.maserati.us. 

Editor's Note: Speaking of Maserati, one of our favorite pastimes here at AE is to peruse the ads on Swap-a-Lease. If you're down about being upside-down in your lease, take a look at some of the ones we've found this week...how about 29 months left on a 2009 Maserati GranTurismo for $3085 per month? Or 31 months on a 2007 911 Turbo for $2002 per month? Or 22 months on a 2007 Aston Martin V8 Vantage for $2147 per month? Or our favorite - 27 months on a 2007 Rolls-Royce Phantom for $5787 per month. But hey, with only 5,082 miles on it, there are still nearly 120,000 miles left on the lease - so there's that anyway! -WG

(BMW)
MINI is adding a fourth model - "a genuine Crossover" as they're calling to it - called the Countryman. MINI says that the vehicle "bridges the gap between the classic concept of the MINI and a modern Sports Activity Vehicle." Really? And this is something we were all clamoring for? They also go on to say, "As the first model in the MINI range with four doors and a wide-opening rear lid, the MINI Countryman provides even greater freedom of space for truly versatile use, a slightly elevated seating position, and optimized driving comfort. Full integration of the passengers within the vehicle creates that driving experience so typical of MINI. And at the same time the MINI Countryman maintains that go-kart feeling likewise so characteristic of MINI, optional MINI ALL4 all-wheel drive offering an additional highlight for the genuine connoisseur. In a nutshell, therefore, the MINI Countryman offers all the characteristic features of the brand in terms of design, premium quality, handling, efficiency and customization in new, fascinating style." Right. And that "go-kart feeling" - ??? Uh, whatever.

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

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"Big Ed" Whitacre. GM PR's orchestrated charm offensive for GM's chairman and acting CEO was turned up a few notches in last Sunday's Detroit Free Press.  The Tim Higgins cover story stopped short of saying that "Big Ed" lassoed a tornado with a rattle snake in his spare time as if he was the Second Coming of Pecos Bill, but it was filled with enough "aw, shucks" anecdotes from his AT&T stint by the end of the story that you couldn't help but get the distinct impression that "Big Ed" was a damn nice guy and that this industry was damn lucky to have him too. Uh, there's another side to "Big Ed," folks, but for the foreseeable future we're only going to be subjected to the "aw shucks" stuff. Don't worry, the other "Big Ed" Whitacre will emerge soon enough.

Audi. Hands down the classiest display, the most impressive production vehicle lineup, the finest hospitality – kudos to Cori the bartender, btw – the best of everything. Talk about a company that has it goin’ on…

BMW. They redeemed themselves - at least somewhat anyway - by showing the 2010 S1000RR super bike in their display. Cool.

Chrysler. Publisher’s Note: What possessed anyone at Chrysler to think that throwing in a Maserati Spyder, a Fiat 500 Abarth, a Fiat 500 Electric and a Ferrari 599XX race car into the middle of the Chrysler display at Cobo Hall would make any sense whatsoever is beyond me. It not only didn’t make any sense, it only served to underline the extreme apples and oranges nature of this enterprise from the get-go. The comely eye candy models – who were flown in specially from Europe for the occasion - were show-stoppers, there’s no doubt, but that didn’t cover up the fact that those cars had no business being in the display and should be kept as far away as possible from the mess that Chrysler is right now, and in the future, too, for that matter. – PMD

The Bentley Mulsanne. The “Frankly, My Dear, I don’t Give a Damn” Award goes to the Bentley Mulsanne. We couldn’t help but mention the Mulsanne again, because from its “Gatling Gun” LED headlights to its beyond-category sumptuous interior, if you absolutely, positively need the latest rolling expression of “fuck you” money, this is your ride.

BYD Auto. Henry Li, the general manager of BYD's auto export division says the company is going to begin selling an electric car in California by the end of the year. Yeah, now there's a way to instill confidence in the future credibility of Chinese automakers in the U.S. No crash testing requirements completed. Check. No dealers to speak of. Check. A firm grip on well, nothin'. Check. Warren Buffet or no Warren Buffet, you're more likely to see the debut of Fu-King Motors at the 2011 Detroit Auto Show than you'll see BYD Auto here by the end of the year. Here's an idea, Mr. Li: Sit down and shut up.

It's a Craptastic World After All. Acura (ZDX), BMW (5 Series GT) and Honda (Crosstour) demonstrated that the degradation of mainstream automotive design is well under way. If it was up to us we'd take all of those vehicles by crane out of Cobo Hall and dump them in the Detroit River.

(Ford)
The 2011 Mustang GT will make its hip-hop debut alongside Grammy Award-winning artist Nelly as part of his upcoming album’s artwork. DUB Magazine tricked-out a 2011 412HP 5.0-liter Mustang GT for the 35-year-old rapper, actor and mogul that features a gloss black exterior paint job, flat black racing stripes, a billet grille, hood scoop, tinted taillights, angel eyes headlights, a Borla exhaust and a Street Scenes body kit complete with 22-inch Pirelli tires in the front and 24-inch tires in the rear. In addition, the interior is a complete suede and leather design with a custom JL Audio system that includes two 12-inch subwoofers, amps and speakers. “I don’t care where you grew up, everyone knows the Mustang. At some point, you’ve had a conversation about a Mustang – and it was probably one about you wanting to get behind the wheel of one,” says Nelly. “I’ve always loved the Mustang; the vehicle has power to the point where you can’t help but want to hit the pedal. And the newest one? More power, hotter style.” The project came to life after the artist caught a glimpse of the vehicle while inside the walls of Ford’s design studio a little more than a year ago as part of a partnership tied to the launch of the 2009 Ford Flex. Since then, Nelly has collaborated with Ford’s design team and DUB’s customization team to make the Mustang his own while still keeping the vehicle true to its muscle car roots. Crystal Worthem, Ford’s Multicultural Marketing communications manager, says Nelly is an amazing partner for Ford. “Nelly is a true car guy, there’s no denying that. When Nelly expressed interest in wanting to partner with Ford on the all-new 2011 Ford Mustang GT, we knew it was a perfect fit,” said Worthem.

(Ford)

Grammy Award-winning artist Nelly talks to the media about his tricked-out 2011 Mustang GT at the Detroit Auto Show Tuesday afternoon.

WE'RE OPENING THE VAULT!

The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)

AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.

AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.

Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD

See another live episode of "Autoline After Hours" hosted by Autoline Detroit's John McElroy, with Peter De Lorenzo and friends this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv.

By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links:

Subscribe via iTunes:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319

Subscribe via RSS:

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