Search Autoextremist (Showing 1 - 10 of 208)
0.
Journal Entry
on April 11, 2018
By Peter M. DeLorenzo
Detroit. As readers of this website are well aware, I haven’t taken too kindly to the notion that Alfa Romeo, as a brand, can be resurrected successfully with a flip of a switch or a snap of a finger. As much as a certain CEO at FCA would like it to be so, and promise ...
1.
Journal Entry
on November 1, 2015
By Peter M. De Lorenzo
Detroit. Last June, in a column entitled “ Brother Sergio’s Traveling Salvation Show Is Running Out of Gas ” I had the following to say about the looming FCA trainwreck because of Sergio Marchionne’s runaway infatuation with Alfa Romeo:
“Why ...
2.
Journal Entry
on October 18, 2011
October 19, 2011
Braggadocio, Bluster and a “Dead Zone” launch custom made for Alfa Romeo.
By Peter M. De Lorenzo
(Posted 10/18, 9:00 a.m.) Detroit. I’ve often wondered what goes through auto executives’ heads when they say some of the things they do to the press. ...
3.
Journal Entry
on September 13, 2016
By Peter M. De Lorenzo
Detroit. The advertising business is an acquired taste. On the one hand it can be a heady pursuit brimming with creative passion and at times memorable art, on the other hand it can be akin to an “up at dawn, pride-swallowing siege,” as Cameron Crowe so eloquent ...
4.
Journal Entry
on April 30, 2023
(Alfa Romeo)
"Monza, the Temple of Speed," the fifth and final episode of the defining series that goes behind the scenes with the Alfa Romeo F1 team, is now available on Alfa Romeo's official YouTube channel . The new episode celebrates the iconic Monza circuit. The compelling Alfa Romeo series ...
5.
Journal Entry
on February 7, 2017
By Peter M. DeLorenzo
Detroit. I am glad that the fantastic and historic Super Bowl game itself was the focus of the night on Sunday (well, that and Lady Gaga’s performance), because the advertising landscape on the TV broadcast was its usual mishmash that ran the gamut between the sublime ...
6.
Journal Entry
on September 17, 2013
(Alfa Romeo images)
In releasing details on its new 4C, Alfa Romeo says that the machine was "designed, engineered and built as a pure driving machine... an uncompromised thoroughbred that marks the return to the world of lightweight sports coupés for the Alfa Romeo brand... making it a wort ...
7.
Journal Entry
on October 1, 2013
By Peter M. De Lorenzo
Detroit. Thinking of the perilous state that the automobile business finds itself in at this very moment brings to mind that classic Jagger/Richards song lyric, modified with a few ominous words.
Wait, what? Did I say perilous state? How can that be? Hasn’t this ...
8.
Journal Entry
on May 5, 2014
By Peter M. De Lorenzo
Detroit. Coming off last week’s events, with Bill Ford announcing the “orderly transition” in the Ford Motor Company executive suite (See “On The Table” for more – WG), whereupon Alan Mulally is handing the reins of the company to savvy i ...
9.
Journal Entry
on February 6, 2022
(Nissan)
Yes, it's that time of year, folks. When (some) advertisers on the upcoming Super Bowl can't help themselves and start showing their commercials early. Let's start with Nissan's effort. The 60-second spot titled "Thrill Driver" is part of a 360-degree campaign featuring the all-new 2023 Ni ...