After a 22-year career in automotive advertising and marketing, Peter M. De Lorenzo founded Autoextremist.com on June 1, 1999 as an Internet magazine devoted to news, commentary and analysis of the auto industry. Since then, the site has become a weekly "must read" for leading professionals within and outside the auto industry, and De Lorenzo is considered to be one of the most influential voices commenting on the business today.

De Lorenzo is also the author of The United States of Toyota - which is available on amazon.com, borders.com, barnesandnoble.com and powells.com.

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